I know this about advertising—with a great client and the proper collection of lunatics, there’s nothing we can’t accomplish. Originally conceived by advertising legend Dick Sittig, now written and produced by the singularly wonderful April Winchell, these spots have become a trademark of mine.

April has expanded this campaign so that people are crazy for Snow Summit and Bear Mountain before they ever get to the slopes. It’s a wonderful relationship between the client and their target audience.

Plus, I finally get to rap in my own funky fresh style.

1. Snow Summit "Every Day Fun"

2. Snow Summit "Homies"

3. Snow Summit "New Experiences"

4. Snow Summit "Speedo"

5. Snow Summit "Underpants"

6. Snow Summit "Uno Semestre Dos (Award Winner)

7. Snow Summit "West Ridge"